Generation Z: A century in the making
Corey Seemiller and Meghan Grace
Routledge, 2019
No other generation in history has received as much coverage as the Millennial generation but Generation Z has received comparatively little attention. Those in Generation Z are among our youngest consumers, students, colleagues, constituents, voters, and neighbours. Gaining a better understanding of who they are and how they see the world is helpful when working with, teaching, supervising and leading them.
This book offers an insight into the lives of those in Generation Z, including their career aspirations, religious beliefs and practices, entertainment and hobbies, social concerns, relationships with friends and family, health and wellness, money management, civic engagement, communication styles, political ideologies, technology use and educational preferences.
Drawing on an unprecedented number of studies with higher education research institutions, market research firms, researchers and industry leaders, this is the authoritative work on Generation Z that market researchers, consumer behaviour specialists and employers sorely need – and it is a fascinating read for anyone interested in the sociology of generations.
