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We sell this city: advertising in Melbourne

bookings required

14 December 2016, 3:00pm4:15pm
Location Experimedia
Main entry, Swanston St
Accessibility Has wheelchair access

Advertising can make or break a campaign. What makes one ad memorable and another forgettable?

Join design experts as they delve into the Library’s advertising collections to discuss the process of creating advertising campaigns, talk about past and present trends and showcase examples of cutting-edge graphic design.

Material on display will include items from the Library's Triple R archive and the Firestone collection of embossed showcards, used by iconic companies for advertising and promotion from the 1920s, and demonstrating new manufacturing techniques, graphic design and typography.

This talk is inspired by our summer exhibition ON AIR: 40 years of 3RRR, which includes advertising campaign material from Australia's largest and most successful community radio station.

Special invitation for Friends of the Library: join us for coffee and savouries in the Foundation Lounge after the talk. Please RSVP by Wednesday 7 December to or call Adrienne Conway on 03 8664 7517.


Event MC: Richard Watts is a Melbourne-based arts writer and broadcaster. He currently works as the Deputy Editor of arts industry website ArtsHub, and hosts the weekly program SmartArts on Triple R. The founder of the Emerging Writers’ Festival and a Life Member of the Melbourne Queer Film Festival, Richard has worked for a wide array of arts organisations and currently serves on the boards of La Mama Theatre and the literary journal Going down swinging, and is a member of the Green Room Awards Independent Theatre panel.

Megan Atkins is a designer who specialises in interiors, exhibitions and graphics. Megan has worked as a senior exhibition designer and producer at the Library and the National Gallery of Victoria. Her exhibition designs are award-winning and she has lectured in exhibition design at RMIT University. She was awarded a staff fellowship at State Library Victoria in which she undertook research into the Library’s collection of Firestone embossed advertising showcards.

Amanda Scardamaglia is a Senior Lecturer and Deputy Chair of the Swinburne Law School. She completed her LLB (Hons) and BA at The University of Melbourne and is admitted to practice as an Australian Legal Practitioner in the Supreme Court of Victoria. She also holds a PhD in Law from The University of Melbourne. Her area of research is intellectual property law with a special focus on empirical and historical studies in trademark law, branding and advertising. Amanda has published in both international and Australian peer-refereed journals and was awarded a State Library Victoria Creative Fellowship in 2015-2016. She is the author of the book Colonial Australian trade mark law: narratives in colonial lawmaking, people, power and place (Australian Scholarly Publishing, 2015) and is the editor of the peer-reviewed journal Legal History.

Adele Smith is co-founder and Account Director of boutique creative agency Actual Size. For over 18 years the Actual Size team has produced marketing campaigns, visual results and economical solutions to help their clients reach their goals. Clients include Melbourne International Comedy Festival, The Wheeler Centre, City of Melbourne, Genovese Coffee and Triple R.