Helena Rubinstein

Join this Vicfix campaign to learn beauty tips from a make-up maven

Vicfix is improving the searchability of digitised newspaper articles and making the hidden details of Victoria's rich history available for everyone.

About Helena Rubinstein

Born in Poland in the 1870s, Helena Rubinstein began her stellar cosmetics career in Melbourne in 1902, when she opened her first beauty salon in Elizabeth Street. Her signature product was Crème Valaze, made to an old family recipe and offering Australian women a salve for their sun-ravaged, freckled complexions.

Newspaper items feature advertisements and advertorials with tips on looking your best, no matter the season, no matter your age. Articles also note intriguing details from the early years of the company that would go on to become an empire, and make its founder one of the world's richest women.

Contribute to this Vicfix campaign – it's easy!

  • Choose an article listed below and click through to correct it on Trove (see our How-to guide).
  • Add our tag 'vicfix-done' once the whole article is fixed.
  • Share what you've fixed with friends and family.
  • Follow us on Facebook and Twitter or subscribe to our enewsletter for Vicfix and other Library news.

Correct articles from one of our other Vicfix correction campaigns.

Helena Rubinstein

Great news: all the articles in this campaign are fixed! Explore them by clicking on the 'Fixed articles' tab, or choose a newspaper article to fix in one of our other Vicfix correction campaigns.