As modern as tomorrow
As modern as tomorrow showcased striking commercial photography from the Library's collection. Displayed with the corporate and advertising material in which they originally appeared, the photographs provided unique insights into the changing social fabric of mid-20th-century Melbourne.
Featured photographers included Maggie Diaz, Norman Ikin, Helmut Newton, Athol Shmith, Wolfgang Sievers, Mark Strizic, Dacre Stubbs and Henry Talbot. Working in fields as varied as fashion, advertising, architectural and industrial photography, the talented group of commercial photographers had an eye for capturing images unlike anything Australia had ever seen.
The As modern as tomorrow: photographers in postwar Melbourne exhibition was held from 1 July 2011 to 5 February 2012.